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Aviva's Relevant Life is a ‘breakthrough'

Aviva's Relevant Life is a ‘breakthrough'

CIExpert has analysed the launch of Aviva's business protection policies and described its Relevant Life plan with integrated critical illness cover as a ‘breakthrough' for the protection market.


This initiative from Aviva will surely shake up the market for those looking for tax-efficient solutions. Until quite recently Relevant Life plans could only provide life assurance protection. Relevant Life plans offer tax relief to employers effecting insurance on one or more employees and is a tax-efficient means of obtaining insurance, particularly for directors.It will only be a matter of time before other providers will look to bring their own versions, but for now, it appears Aviva has a monopoly.

To meet legislative requirements children's cover is not included, however it does include access to the Best Doctors service.


  • The plan is identical to the existing Aviva personal cover plan albeit without any children's cover.
  • The plan covers 43 100% payment conditions and a further 11 additional payment conditions as well as terminal illness cover.
  • The plan can be taken out for a minimum 1 year period and can run until age 75, or age 72 if TPD is included.


Historically, Aviva has evidenced a high quality claims paying record. During 2014, the latest advised year,
Aviva paid 2,095 claims, 93.2% of those submitted, higher than the industry average of 92.0%.

Quality of claims wordings

Aviva shows up well on the CIExpert comparison tables and has historically sought to balance above- average condition wordings with a lower than average premiums.

CIExpert verdict:

Alan Lakey, director of CIExpert said: "As an industry we continually cry out for innovation and amongst the glut of annual changes very few insurers prove to be truly inventive.

"Relevant Life with critical illness is a breakthrough. Previously, a number of insurers had investigated the potential for such a plan but had been unable to navigate the onerous requirements of legislation. Aviva's legal advisers have succeeded where others failed and this plan is capable of creating a whole new target audience for critical illness.”

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FREE impartial advice from the experts

  • Life Insurance

    The most common form of protection, ordinary term life cover pays a lump sum to your family if you die within a certain time-frame. Most policies will also pay-out if you’re diagnosed with a terminal illness and have less than twelve months to live

  • Critical Illness Cover

    Critical Illness Cover provides a cash lump sum if you suffer from a range of serious conditions within a set time-frame. The money is normally used to pay the bills and provide financial security while you’re on the road back to health

  • Income Protection

    If something serious happens to stop you working - for months, years, or even for life – you’ll want to know you have financial security and that the bills are paid. Income Protection gives you just that, paying a percentage of your income all the time you’re unable to work.

  • Private Health Insurance

    The NHS is groaning under the weight of the UK obesity crisis and newer, more effective medical treatments for a range of illnesses often aren’t available. Private medical cover makes ‘going private’ much more affordable – giving you access to more treatments, shorter waiting lists, and first-class care.

  • Relevant Life Cover

    Most company directors are savvy enough to have life insurance, but very few realise they can save up to 53% by taking advantage of a Relevant Life plan.

  • Group Life & Health

    Group Life and / or Health Cover is the most cost-effective way to provide peace of mind and financial security for the families of your employees.

  • Key Man Cover

    Key Person Insurance - often called Key Man Cover - is an insurance policy bought and owned by a business to protect its own interests. Cover is provided in the event that an important staff member is suddenly unable to work through critical illness and/or death.

  • Shareholder Protection

    Shareholder Protection Insurance is designed to give you peace of mind in the event that a shareholder in a Limited Liability Company, a member of a Limited Liability Partnership (LLP), or a partner in a partnership dies or is diagnosed as critically ill.


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